• Demelza @ DL Social

What Should I Include In My Instagram Bio?



Now is a good time to check that your Instagram bio is giving people the information they need to stay on your profile and learn more about you.

Here's what to look for: ⁣

◾️ 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘕𝘢𝘮𝘦 ⁣

Is your Instagram name exactly the same as your Instagram link? If so, you are doubling up on info. Change it to what your business does. It makes it easier to find you through searches when a potential customer/ client is looking for services like the ones you offer. For example, look at our name in the our bio. 😉⁣

◾️ 𝘠𝘰𝘶𝘳 𝘉𝘪𝘰 𝘐𝘯𝘧𝘰⁣

With the limited characters you have, clearly show what your business actually does. If you can, highlight the main services you offer.


Again, the easier your audience can learn about you, the more inclined they are to hit FOLLOW!⁣


If emojis can share your story, add them to visually explain what you do too!

◾️ 𝘏𝘢𝘷𝘦 𝘈 𝘊𝘢𝘭𝘭 𝘵𝘰 𝘈𝘤𝘵𝘪𝘰𝘯⁣

Instagram is great in that it has opportunities for you to use Call to Action buttons directly on your profile. These include ticket purchases and to book appointments!


You can look at your options available by visiting the "Edit Your Profile" and click on Contact Options. ⁣

◾️ 𝘠𝘰𝘶𝘳 𝘗𝘳𝘰𝘧𝘪𝘭𝘦 𝘗𝘪𝘤⁣

Look at your profile pic. Is it a clear and bright photo of what your product or business is?


If its not a professional photo of you for your personal brand or it isn't a good quality version of your logo nicely placed in the centre of the circle, then change this.


First impressions on Social Media is important. Remember, it leaves your mark through comments and shares all over the platforms.


Take a look at your Instagram bio. What can you update to make people want to get to know you better?

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